diff --git a/manifest-pipeline.yml b/manifest-pipeline.yml
index f9a549f1dc71c50363634f005474584646fa8205..363d78f7020f1ffbf4f4cb7b2e1e59847250830b 100644
--- a/manifest-pipeline.yml
+++ b/manifest-pipeline.yml
@@ -31,9 +31,6 @@ workflow:
 
 .full_build_pipeline:
   rules:
-    # Do not run build if the "skip build" label is set on the merge request
-    - if: $CI_MERGE_REQUEST_LABELS =~ /skip build/
-      when: never
     # Run the full build pipeline on non-master branches (i.e. in the merge request)
     # or if explicitly triggered by the API or the web button.
     - if: $CI_COMMIT_REF_NAME != $MASTER_BRANCH